David Gauntlett.
After taking his PhD he began teaching at Leeds University from 1993 to 2002, he then became professor of Media and Audiences at Bournemouth University.
In 2006 he joined the School of Media, Arts and Design at University of Westminster as Professor of Media and Communications.
He has since published a number of books and research on the role of popular media in people's lives, and the way digital media is changing media all round in general.
He created the website www.theory.org.uk, and in 2007 was shortlisted for "Young Academic Author of the year.